Post by account_disabled on Dec 12, 2023 0:31:29 GMT -8
The grilling market is shaking up in a big way with the first phenomenon of the ' Aka ' Yakiniku Buffet brand. In the campaign celebrating the 16th anniversary, ' Long - lasting fullness ' expands on the lemon shot. Completing the grilling meal is Product Killer 'AKA LONG SHOT', drawing customers into the store. It was revealed that after launching the campaign only one month, sales increased by more than 26% compared to the same period last year, reinforcing the success of the strategy.
Marketing that comes from the voice of consumers ( Voice of Customer) which is accepted in the world. overwhelming and can also create Earned Media worth up to 280 million baht, collapsing all over social media by the most Email Data powerful Real Consumer . Until the brand was talked about more than 200 % through a survey with Social Listening. Ms. Mayuree Chitrakorn, Deputy Chief Executive Officer of the Marketing Group, Zen Corporation Group Public Company Limited, said, “The Aka brand is in a highly competitive market with strong competing brands.
As a result, the team Marketing works hard to create Brand Differentiation. Increase your prominence over your competitors as much as possible Until it became the origin of the campaign that started truly from the voice of consumers this time ' A strategy to change the position that changes the new journey in the restaurant from the lemon shot menu at the end of the meal to AKA LONG SHOT , creating moments to enjoy throughout the meal, plus you can take it home as well ' “By starting with research on consumer groups who are fans of The results of the survey found that customers have confidence in the quality of the ingredients and like the variety of menus.
Marketing that comes from the voice of consumers ( Voice of Customer) which is accepted in the world. overwhelming and can also create Earned Media worth up to 280 million baht, collapsing all over social media by the most Email Data powerful Real Consumer . Until the brand was talked about more than 200 % through a survey with Social Listening. Ms. Mayuree Chitrakorn, Deputy Chief Executive Officer of the Marketing Group, Zen Corporation Group Public Company Limited, said, “The Aka brand is in a highly competitive market with strong competing brands.
As a result, the team Marketing works hard to create Brand Differentiation. Increase your prominence over your competitors as much as possible Until it became the origin of the campaign that started truly from the voice of consumers this time ' A strategy to change the position that changes the new journey in the restaurant from the lemon shot menu at the end of the meal to AKA LONG SHOT , creating moments to enjoy throughout the meal, plus you can take it home as well ' “By starting with research on consumer groups who are fans of The results of the survey found that customers have confidence in the quality of the ingredients and like the variety of menus.